During this lecture you will have the opportunity to learn about consumer research methods, future trends and cool hunting. You will apply the theories in a practical manner, through individual and team assessments.

This module will give you a better understanding of the communication process and how to design the identity of your product concept or the ethical identity of your brand. You will learn how to use methods and instruments from organizational to advertising communication, and develop the competences to integrate the new technologies in your business communication process.

The goal of this course is to offer solutions to fund creative and cultural initiatives, through EU dedicated programs and start-up financing opportunities.

This module is an important pillar for any creative running a business or managing their own career, addressing the importance of protecting one’s ownership of their creativity when expressed through different forms of art such as film, design, writing or music.

Building a community is essential to growing a business or establishing a creative project. This discipline will explore several initiatives of sustainable management of arts and culture in local communities and international settings.

This course is designed to prepare you to take part in digital transformation projects involving smart data technologies in different roles such as a business user, solution analyst and project manager. While applications in different society sectors will be explored, those for the arts and culture sectors will be highlighted. You will also look at the issues and challenges of adopting smart data technologies in addition to its benefits, and learn the implementation aspect of digital transformation.

Project managers face a variety of challenges, no matter what industry they work in. These include overseeing project progress, acting as a liaison for upper management and stakeholders, and leading the project teams. Cultural and creative project management add a whole new dimension to the situation – fostering creativity while enabling a clear and organized approach to work.

This course will facilitate your understanding of the peculiarities of managing talent with creative abilities and the utility and complementarity of different types of creativity. Freelancing in creative sectors will be explored, the need for independence and achievement and principles for self-management. Ultimately, the focus will be on understanding the role of creative leaders and how to design a sustainable career path, both from an individual and from an organizational perspective.

This course is an introduction to cultural diplomacy, designed to provide participants with the fundamental knowledge needed in this field, learning what it means, how it works, what is the importance of a real cultural diplomacy in today’s world and what is the result of putting talented contemporary artists from different cultures in the spotlight, in combination with state actors and international organisations, as well as with non-state actors. The course has the potential to become an instrumental tool for culture managers who strive to perform more effectively in their working environment, as well as to be a must-have for anyone willing to explore this area. 

The course aims to develop the knowledge and skills needed to develop academic projects. This course helps advancement in the scientific approach.

The objective of the internship is to apply the acquired skills in a real business context.

The final Master Project involves applying the management tools and methods learned throughout the program in order to solve a real business case in a cultural or creative organization, or the use of project management to introduce a new creative initiative (e.g. art exhibition, music festival, cultural event etc.). A dissertation should be written and delivered as the final outcome of this program.